When starting a new brand, it can be difficult to navigate. The goal is to try and gain an audience in order to build your brand and expand. That is where social media comes in. Social media is a free way to help build your brand into what you want it to be. This infographic that I designed was created to provide reasonings to why social media can be a positive influence and help build up your brands portfolio.
Within the infographic, I bring up 5 tips on why brands should invest in social media. To start, it helps your brand connect with your audience. It is a more intimate way to help build the relationship especially for new customers. Next, it ensures authenticity. Your brand can portray itself accurately in order to target the right audience. Social media also helps increase customer traffic as it is a great way to help transition your followers from the social media platform to the desired outbound link such as your brands e-commerce website. Lastly, social media is free! There are many additions that you can add to your profile such as paid advertisements to reach a larger market. However, you can still be successful through organic content creation.
Within the infographic, I highlight two important platforms that your brand should be using which is Instagram and TikTok. I believe those two are important as they are successful platforms with hundreds of millions of users. It is an easy way to get your brand seen through the use of popular hashtags. Lastly, specifically with Instagram, the app just developed a new layout where it is very easy for users to buy from the brand on their page within a few clicks of a button. This could easily influence someone to buy from you when they are on your page.
I hope this infographic was enjoyable to read and helpful in any way towards your own personal brand or a business that you work for.
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